Walmart World is Walmart’s employee-facing social media channels. I was brought on to the team at Moxie to create a unique visual identity for the Walmart World channels and to create social content. The Walmart World Style Guide is an in-depth 100+ page document detailing everything from graphic elements to channel best practices and more (see example pages below). Additionally, I was tasked with creating social-first video for the channel using the new Walmart World style. These videos are meant to feel “by associates, for associates” which informed our stylistic approach, which we called “The Social Savant”.
Walmart Inc. channels are for corporate communications messaging aimed at investors, shareholders, and industry press. We created quarterly earnings assets for these social channels as well as other social video about company initiatives and news.
Walmart World Social Style Guide
Walmart World Social Video
Custom GIFs
