I currently work as an Art Director managing a team of two senior designers and a senior copywriter. I primarily work on and oversee the creative concepting and execution of assets for our social channels. My responsibilities include concepting, presenting to internal stakeholders, art directing on set at photo and video shoots, and content creation (i.e. design, shooting, and editing). In addition to social media, I led our 2023 jet bridge refresh which included new photography and design. I also have been a key contributor on large campaigns such as SXSW, SkyMiles Experiences, and Delta's Team USA sponsorship.
Delta x YouTube Music Overhead Originals
Delta and YouTube Premium partnership released the content project Overhead Originals which offers travelers a new music experience and original content series onboard. Launching with a live performance featuring three-time GRAMMY award-winning artist Leon Thomas, we created 6 brand social posts to promote the full performance which are tracking above benchmark and garnering positive sentiment.
Centennial Collection Launch
In 2025 Delta celebrated its 100 year anniversary. To extend the celebration to employees and customers, we created a line of Centennial apparel and accessories. We launched the collection with a surround-sound campaign across several channels. I provided concepting, art direction and editing on our social promotion of this collection.
Organic Social
Below are a few of my favorite organic social pieces. Check out @Delta across social for more!
SXSW
Delta was the official airline of SXSW in 2024. I worked on the creative team responsible for developing the overall look and feel of all marketing collateral including OOH, social, digital and The Delta Lounge activation in Austin. I created 44 social assets promoting Delta's presence at SXSW including real-time posting recapping the exclusive experiences for SkyMiles Members at The Delta Lounge.
Creative Toolkit
The Delta Lounge Activation
Organic Social
Jet Bridge Refresh
In 2023, I worked on refreshing the Delta advertisements that line our jet bridges as you board a flight. The project included developing a creative concept, art directing new photography, and designing the final panels.
Concept + Mood Board
Photography
Final Layouts
